Bodies work better with sigma-tau

Identification
Action research amongst all segments across France, Spain and the Netherlands helped to understand key motivations, behaviour and impact of sigma-tau’s long-standing respected heritage in the pharmaceutical industry. It demonstrated that people were looking for another option rather than harsh pharmaceutical products and ineffective natural ones.
 
Definition
Establish sigma-tau’s range of nutraceuticals as ‘the third way’ by the identification and targeting of “Concerned Seekers” – those who had, or thought they could have, an ailment treatable with one of sigma-tau’s products.

Evocation
Bodies work better with sigma-tau.
Activiation
Brand identity, range architecture and packaging design, website, POS/trade collatoral, press, radio, digital, PR/social media.
Study
European distribution strongly above target.

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