A different angle

Identification
There was no visual cohesion behind the brand, which was diluting visibility across key media such as packaging and POS.
Definition
Use the product’s iconic bottle shape as the basis of the brand visual identity.
Evocation
A different angle: Triangularity.
Activation
Brand Identification (global brand flag, brand book, brand asset library), range architecture and packaging design, Trade collateral, POS, NPD.
Study
7% increase in demand for core packaging from global markets. 3.5% volume and 4.75% value increase in sales in a discount driven market. 800% increase in sales volume in emerging markets.
  • Brand Identification
    Brand Identification
  • Packaging
    Packaging
  • Guidlines
    Trade Collateral
  • Point of sale
    POS
  • Press
    NPD

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