Making the most of your environment

Identification
Action Research identified that people had forgotten what was great about Everest. It was perceived as out of date and solely as a double-glazing provider.
Definition
Evolving the brand’s position to one where it “owned the home”, rather than just the windows, created the opportunity for people to re-evaluate Everest. Additionally it gave license to the brand to extend into areas such as solar power and handyman services.
Evocation
Making more of your environment.
Activation
Brand identity, vehicle livery, TV, press, direct mail, doordrop, digital, SMS, PR.
Study
Sales up 5.39% in a market down 24.27%, achieving £46 million incremental revenue and an ROI of nearly 4.

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