Goes a long way apparently!
Goes a long way apparently!
Created using the parallax effect and some 3d wizardry.
Sat Nav just got more interesting.
Last week at MBA we discovered an additional perk of working in Covent Garden, namely the proximity of our office to the 7 Dials area, the hub of London Cocktail Week!
This year, Novotel, one of our clients was the official hotel sponsor of the event and as part of our ‘Perfect Mix’ campaign, this official partnership inspired amongst many other things, the creation of a life-size ‘Spin to Win’ parasol in Covent Garden and the birth of Novotel’s very own cocktail- the Novotel Royale.
On Friday, we created a small batch of our delightfully lovely Novotel Royale and raised a glass to the hard work put in by all. Cheers!
So I bought one of these. It’s a Leap Motion controller. A gesture-based way of interacting with your computer. And it’s seriously cool.
This is what it can see…
The potential for this thing is mind-bending. Currently you can use it to control Google Earth and there’s a few apps in the store – which are mainly games and a few ways of showing off the functionality.
Come and borrow it to have a play MBA-ers.
This is amazing / freaky.
Here’s Stephen on the panel for the “Helping tech companies get to market quicker” session at Digital Shoreditch yesterday. Hosted by Andrew Humphries from The Bakery, the panel explored the various strategies that tech companies can employ in order to get business from Clients via agencies. A few observations from the discussions:
1. When pitching to the agencies & their Clients, tech companies need to forget about their tech per se and instead think about the problem that the Client is trying to solve. Translating the tech conversation into one that is about solving marketing problems changes the game entirely.
2. Many of the tech companies in the room seemed rather fearful of agencies – it seems that some have had their fingers burned. But there needs to be collaboration otherwise the ideas will never have a chance to fly. Accelerators like The Bakery provide a perfect ‘intermediary’ to match the right tech companies with the right agencies.
3. Creative technology works both ways. Agencies often have ideas they’ve been chatting about with their Clients for ages, waiting for the technology to become available at a price that makes the idea achievable. And vice versa – that once an agency understands what is possible with technology, then new ideas can be generated for solving Clients’ problems. It seems to me that savvy agencies are a perfect ‘translation service’ for the issue raised in point 1.
So yesterday marked the official launch of the ‘Sage by Heston Blumenthal’ range of high-end kitchen appliances. There was a live event in John Lewis on Oxford Street. Here’s Heston demonstrating the Kinetix Control.
Then on to the launch party… here’s the Sage team with Heston, rightly proud of their moment. Here’s to a successful launch!
Find out where you can buy Sage Appliances here.
Lovely example of tech bridging offline / online worlds.