There’s a Good Girl exhibition celebrates advertising’s most audacious women

December 23rd, 2014 by Interestingness

Check any shop, and guarantee you’ll find a woman. That’s right; women buy things! To continue labouring the obvious, this means most adverts are designed to appeal to male and female consumers alike. So why, in agencies working for clients hoping to engage both sexes, do females remain under-represented in creative departments?

This question was recently explored by VivaWomen! a Publicis Groupe project which celebrates women in advertising, in a collection created under Saatchi & Saatchi Creative Director Jo Wallace called “There’s a Good Girl”. This features the personal artwork of top female creatives and artists, and consists of exploding domestic items, glowing juicy red lips and Kanye helping Kim into a pair of spanks. As warned in the exhibition description, these women clearly “refuse to be good girls”.

Although small (literally a couple of small rooms), it is worth going to have a look at the popping colours, flying hoovers and flashing lights of some women who have created iconic commercial work as well as innovative fine art. The exhibition has now been extended until the 9th January. http://theassemblyrooms.tv/gallery/

Caroline Hailstone

 

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